word up is a lexicon of the new generations. It is a living dictionary, recording the words and phrases of Australia's youth. It is a user-generated collective containing the words of young people submitted by young people.
word up is an ongoing research project focused on collecting and reporting the words of emerging generations. It is more than a dictionary of youth slang. It is an analysis of the language of today's young people and a guide to communicating with them.
word up is an initiative of McCrindle Research, who are recognised across the Asia-Pacific as experts in social and generational research. The McCrindle Research team are leaders in researching Generations Y and Z, and use a variety of research methodologies to understand these generations. From our online panel, AustraliaSpeaks, to our dedicated research rooms, we are committed to understanding generation next.
We hope that word up and our other free resources are of assistance to educators, parents, employers and organisations as they seek to lead and train Generations Y and Z.
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