Word Up: A lexicon and guide to communication in the 21st century
the author
Mark is a social analyst with an international renown for tracking emerging issues, researching social trends and analysing customer segments.
McCrindle Research counts among its clients more than 100 of Australia's largest companies and Mark is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia's leading organisations.
His highly valued research and reports have developed his regard as an expert demographer, futurist and social commentator.
Mark is the author of The ABC of XYZ; Understanding the Global Generations, and Word Up: A lexicon and guide to communication in the 21st century.
