reviews

"Mark McCrindle deserves a medal. Mapless, he's entered the alien terrains of text-speak, web slang, Gen-Z dialect, among other domains, and returned with a guidebook should we ever lose our way."

          David Astle, Co-host of Letters and Numbers
          (SBS TV), columnist & crossword compiler

“What a great book! Word Up is a fun and informative glimpse into the minds of other generations. Whether it’s to better understand your grandparents, your child or co-workers, this is a valuable resource for every generation.”

           Justine Davies,  Columnist, The Australian

“Wicked insight into the generations, their thoughts, views and language... A great prod for baby boomers like myself to keep up!”

           Glenn Wheeler,  radio host and TV presenter

“Word Up is a must-read... Mark McCrindle has discovered some intriguing reasons for the language used by the different generations. Word Up will help you decipher what those young folk are trying to tell you!”

           Tracy Spicer,  news presenter

“Word Up is an important resource for the ‘generationally challenged’. It is a fantastic aid to understanding the diverse communication that is out there today.”

           Alex Hawke,  Federal Member of Parliament

“An insightful, fun and enormously accurate reflection on words, language and its influence on our society.  This is a must-read.”

           Bec Heinrich,  CEO, Rising Generations

“The world is constantly changing as technology opens up so many opportunities; however we run the risk of being connected globally but living isolated lives ... This book will lead us to re-evaluate our relationships with young people.”

           Father Chris Riley A.M.

“This book is an amazing tool for parents, teachers, social and youth workers, employers, anyone who wants to decipher modern youth culture and understand their global digital language.”

           Brett Murray, motivational guru